When developing a survey questionnaire,
A)develop questions that must be answered with several sentences.
B)use leading questions.
C)make the survey adaptive.
D)use descriptors such as "often" or "frequently."
E)use compound questions.

Question

Quizplus · Accepted Answer

Making the survey adaptive means tailoring the questions to the individual respondent based on their previous answers, making the survey more engaging and personalized. This can lead to higher response rates and better quality data. The other choices are all best to avoid: questions that require several sentences may confuse or frustrate respondents, leading questions can bias responses, descriptors like "often" or "frequently" are subjective and can lead to inconsistent interpretation of the question, and compound questions can be confusing and difficult to answer.

When Developing a Survey Questionnaire