The intangible C that lenders examine in evaluating the business plan is that of:
A)capital.
B)character.
C)collateral.
D)capacity.

Question

Quizplus · Accepted Answer

Character refers to the personal integrity, reputation, and creditworthiness of the borrower, which is important to lenders as they want to ensure that the borrower will make good on their obligations and repay the loan. The intangible C of character is subjective and difficult to quantify, but it can greatly influence a lender's decision to approve or reject a loan application.

The Intangible C That Lenders Examine in Evaluating the Business