One of the first steps in building a marketing plan is identifying a small company's ________,the group of customers at whom the company aims its products and services.
A)target market
B)competitors
C)customers
D)Both A and C

Question

Quizplus · Accepted Answer

Identifying the target market is one of the initial steps in building a marketing plan. It involves determining the group of customers for which the products and services of the small company are intended. This is essential in designing marketing strategies to meet the needs, preferences, and interests of the identified target market. Options B, C, and D are related to marketing but do not address the specific question of identifying the target market.

One of the First Steps in Building a Marketing Plan