The right price for a product depends on which factors?
A)A small company cost structure
B)The desired image the company wants to create in its customers' minds
C)An assessment of what the market will bear
D)All of the above

Question

Quizplus · Accepted Answer

The right price for a product depends on a variety of factors, including the company's cost structure, desired brand image, and market demand. All of these factors must be considered in order to determine the optimal price point for a product. For example, a small company with lower costs may be able to offer a lower price than a larger competitor while still maintaining profitability. At the same time, the company must also consider the perceived value of its product in the marketplace and ensure that the price is competitive with other similar products. Ultimately, finding the right price is a balancing act between these various factors.

The Right Price for a Product Depends on Which Factors