________ pricing is when the base product is not functional without the appropriate accessory.
A)Captive-product
B)Optional-product
C)By-product
D)None of the above

Question

Quizplus · Accepted Answer

Captive-product pricing is a strategy where the base product is not useful or functional without additional accessories or products. Customers are, therefore, forced to purchase the additional products, which can increase profits for the company. Optional-product pricing is where additional products are offered as optional extras, while by-product pricing is for products created as a result of the manufacturing process of the main product. Therefore, the best choice for the given scenario is A) Captive-product pricing.

________ Pricing Is When the Base Product Is Not Functional