Small businesses whose pricing decisions are greatly affected by the costs of shipping merchandise to customers across a wide range of geographic regions frequently employ one of the ________ techniques.
A)opportunistic pricing
B)geographic pricing
C)leader pricing
D)price lining

Question

Quizplus · Accepted Answer

Geographic pricing is the technique used by small businesses to adjust their prices based on the cost of shipping their products across different regions. This allows them to set prices that are competitive and attractive to customers in those regions while still ensuring that they make a profit. Opportunistic pricing refers to pricing strategies that take advantage of specific market conditions, whereas leader pricing and price lining focus on setting prices based on competitor pricing and product differentiation, respectively.

Small Businesses Whose Pricing Decisions Are Greatly Affected by the Costs