A common "me-too" pricing policy by which the small business owner establishes his/her prices by monitoring competitor's prices and then matching them is called:
A)follow-the-leader pricing.
B)below-market pricing.
C)price lining.
D)variable pricing.

Question

Quizplus · Accepted Answer

Follow-the-leader pricing is when a small business owner sets their prices based on their competitor's prices, therefore matching them. This pricing policy is often used by small businesses that lack the resources to conduct extensive market research or create unique value propositions.

A Common "Me-Too" Pricing Policy by Which the Small Business