Many small business owners use a ________ strategy to move stale,damaged,or slow moving goods or to encourage shoppers to purchase merchandise before an upcoming season.
A)multiple pricing
B)opportunistic pricing
C)discount pricing
D)price lining

Question

Quizplus · Accepted Answer

Discount pricing is the strategy used to move stale, damaged, or slow-moving goods by offering them at lower prices than their original prices. The purpose of this strategy is to encourage shoppers to make purchases before an upcoming season, and to clear out inventory quickly. This strategy helps small business owners to generate revenue and create more space for new products. Multiple pricing involves offering products in different sizes, quantities or product packages with different prices. Opportunistic pricing involves price fluctuations based on external factors like supply and demand. Price lining involves offering products in a range of prices to meet the varying purchasing power of consumers. However, none of these strategies are specifically targeted at moving stale, damaged or slow-moving goods.

Many Small Business Owners Use a ________ Strategy to Move