________ pricing strategy introduces a new product at a low price to gain quick acceptance and extensive distribution in a mass market.
A)Penetration
B)Skimming
C)Discount
D)Sliding-down-the-demand-curve

Question

Quizplus · Accepted Answer

Penetration pricing strategy introduces a new product at a low price to gain quick acceptance and extensive distribution in a mass market. This strategy is often used to increase market share and build brand loyalty in the early stages of a product's life cycle. Once the product gains traction and establishes its market position, the prices can be gradually increased to meet profit goals.

________ Pricing Strategy Introduces a New Product at a Low