One of the issues an entrepreneur must address before going global is whether or not there is a profitable market in which the firm has the potential to be successful for an extended period of time.

Question

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Before expanding globally, it is important for an entrepreneur to conduct thorough market research to determine if there is a profitable market and if the company has the potential to succeed in that market for a sustained period of time. Without this analysis, the business may waste resources and fail to achieve success in the new market.

One of the Issues an Entrepreneur Must Address Before Going