Conversion rate is not the same as the click-through rate.

Question

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Conversion rate measures the percentage of people who completed a desired action (such as making a purchase or filling out a form) after clicking through to a website or landing page, while click-through rate measures the percentage of people who clicked on an ad or link to visit a website or landing page. They are two separate metrics that are used to evaluate different aspects of a digital marketing campaign.

Conversion Rate Is Not the Same as the Click-Through Rate