When evaluating existing buildings,retailers:
A)need to find the lowest cost per-square-foot possible due to the need for maximum display space.
B)should locate in store space previously occupied by a similar type of business.
C)should recognize that the store's appearance and layout create an image for the customer of the business.
D)can discount the interior appearance of the building if it has a strong exterior appeal.

Question

Quizplus · Accepted Answer

Retailers should recognize that the store's appearance and layout create an image for the customer of the business. The physical appearance of the store is an important factor in attracting customers and creating a positive brand image. The layout, lighting, colors, and decor all contribute to the overall image and atmosphere of the store, which can affect customer behavior and purchasing decisions. While cost and location are important considerations, retailers should also prioritize creating a visually appealing and welcoming environment for their customers.

When Evaluating Existing Buildings,retailers