Which of the following activities by Starbucks Inc.is least likely to be an example of Michael Porter and Mark Kramer's "shared value creation":
A)The 2015 "Race Together" initiative to combat racism and promote racial harmony
B)The introduction in 2014 of college tuition benefits to employees
C)Participating in the Coffee and Farm Equity program to benefit growers
D)Setting targets for reducing energy utilization and increasing recycling.

Question

Quizplus · Accepted Answer

The "Race Together" initiative, while well-intentioned, is not directly related to Starbucks' core business of selling coffee and providing a great customer experience. It is a social initiative aimed at addressing a societal issue, which is important but not an example of shared value creation as defined by Porter and Kramer. The other options all involve creating value for the company and society simultaneously through initiatives related to sourcing, employee benefits, and sustainability.

Which of the Following Activities by Starbucks Inc