Benchmarking is seldom an effective means of assessing the strength of a firm's resources and capabilities relative to those of competitors.

Question

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While benchmarking can provide insights into how a firm's performance compares to its competitors, it does not necessarily give a comprehensive assessment of the strength of the firm's resources and capabilities. Benchmarking also focuses on external factors rather than internal strengths and may not account for unique or intangible resources that a firm may possess. Therefore, benchmarking should be used in conjunction with other strategic analysis methods to fully assess a firm's competitive advantage.

Benchmarking Is Seldom an Effective Means of Assessing the Strength