What is the difference between differentiation and segmentation?
A)There is no difference between the two3
B)Differentiation deals with the "how" a firm chooses to compete,while segmentation describes "where" in the entire market a firm chooses to compete
C)Differentiation is a firm's strategic choice,whereas segmentation is given by its environment
D)Segmentation is the head of the marketing department's responsibility,whereas the CEO is in charge of differentiation

Question

Quizplus · Accepted Answer

Differentiation and segmentation are two different concepts in marketing. Differentiation refers to the process of creating a unique product or service that stands out from the competition. Segmentation, on the other hand, refers to dividing the market into groups of consumers with similar needs and characteristics. In simple terms, differentiation deals with "how" a firm chooses to compete, while segmentation describes "where" in the entire market a firm chooses to compete. Hence, option B is the correct answer.

What Is the Difference Between Differentiation and Segmentation