The usefulness of the strategy canvas in developing blue ocean strategies rests on its ability to:
A)Suggest possible applications of frontier technologies
B)Identify opportunities for recombining existing product attributes in novel ways
C)Identify unfulfilled customer needs
D)Reconfigure a firm's value chain

Question

Quizplus · Accepted Answer

The strategy canvas is a tool used to visually analyze the competitive landscape of an industry and identify areas where an organization can differentiate itself from the competition. It does this by plotting the key features and attributes of competing products or services on a graph, allowing organizations to identify gaps in the market and opportunities to recombine existing product attributes in novel ways. While it may indirectly lead to identifying unfulfilled customer needs, it is primarily focused on identifying opportunities for differentiation and creating new market space through unique value propositions. It is not directly related to suggesting possible applications of frontier technologies or reconfiguring a firm's value chain.

The Usefulness of the Strategy Canvas in Developing Blue Ocean