Designing a differentiation strategy requires understanding every possible interaction between a firm and its customers

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To design a differentiation strategy, a firm needs to thoroughly understand and analyze its customers' needs, preferences, and behaviors. This requires examining every possible interaction between the firm and its customers, from marketing and sales to product design and customer service. Only with this comprehensive understanding can a firm develop a differentiation strategy that effectively sets it apart from its competitors and provides unique value to its customers.

Designing a Differentiation Strategy Requires Understanding Every Possible Interaction Between