Causal ambiguity-difficulties over diagnosing the sources of a rival's competitive advantage-creates uncertain imitability-uncertainty over the ability to replicate that competitive advantage.

Question

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Causal ambiguity refers to the difficulty in determining the specific sources of a rival's competitive advantage. This uncertainty creates difficulties in replicating the advantage, as it is unclear which factors are important for success. Therefore, causal ambiguity leads to uncertain imitability.

Causal Ambiguity-Difficulties Over Diagnosing the Sources of a Rival's Competitive