When Amazon,com founded Amazon Studios to create content for its Amazon Prime video streaming service,this represented:
A)Forward integration
B)Backward integration
C)Full integration
D)Outsourcing

Question

Quizplus · Accepted Answer

Backward integration occurs when a company expands its role to fulfill tasks formerly completed by businesses up the supply chain. Amazon, originally a retailer (distributor), moving into content creation (a supplier role) for its streaming service is an example of backward integration, as it is taking over a part of its supply chain that was previously handled by other content producers.

When Amazon,com Founded Amazon Studios to Create Content for Its