On his way to buy a snack,Jed sees an ad that simply shows one juicy hamburger.Rather than getting ice cream as he had planned,Jed buys french fries instead.According to the spreading activation model,the hamburger most likely made Jed want french fries because
A) eating hamburgers and french fries are part of the same procedural memory.
B) he misattributed his memory of the ad to being about french fries.
C) the hamburger activated the node for french fries.
D) the french fries were encoded with the hamburger in the ad.

Question

Quizplus · Accepted Answer

According to the spreading activation model, the hamburger most likely led Jed to want French fries because the node for French fries was activated due to its association with the hamburger. This is because the activation of one node in memory spreads to related nodes, leading to the retrieval of information associated with those nodes. Option A is incorrect because procedural memory involves the recall of motor skills, and is not likely to be linked to individual food items. Option B is incorrect because misattribution would involve associating the ad with a different food item altogether, rather than another item that is related to the ad. Option D is incorrect because encoding refers to the process of acquiring information into memory, and it is unlikely that the ad would encode the image of French fries along with the hamburger.

On His Way to Buy a Snack,Jed Sees an Ad