Some sociologists worry that globalization is leading to the creation of a global culture in which the values of the most powerful and affluent overwhelm the strength of local customs and tradition.This process is called:
A)hyperglobalization
B)cultural imperialism
C)Westernization
D)differentiation
E)hybrid identity formation

Question

Quizplus · Accepted Answer

Cultural imperialism refers to a situation in which powerful cultural factors from one place (usually Western culture) are spread throughout the world, leading to the homogenization of local cultures and the erosion or loss of traditional values and customs. Some sociologists view this as a negative consequence of globalization, which can create a world in which cultural diversity is reduced and the dominant culture becomes monolithic. Hyperglobalization, Westernization, differentiation, and hybrid identity formation are related concepts, but they do not specifically refer to the process of cultural imperialism.

Some Sociologists Worry That Globalization Is Leading to the Creation