The Acme Widget Company rewards the top salesperson each month with a private parking space by the front door of the company. Using operant conditioning terms, the company maintains the salesperson's behavior with:
A) a conditioned reinforcer.
B) negative reinforcement.
C) a primary reinforcer.
D) reinforcement by removal.

Question

Quizplus · Accepted Answer

The private parking space acts as a conditioned reinforcer since it is a previously neutral stimulus (parking space) that has now become associated with a primary reinforcer (reward for top salesperson). This reinforces the salesperson's behavior of achieving top sales each month.

The Acme Widget Company Rewards the Top Salesperson Each Month