John Watson had a major impact not only on psychology but also on American business. Which statement best describes Watson's influence on American business?
A) Watson demonstrated the effectiveness of conditioned reinforcers and behavior modification techniques in improving worker productivity.
B) Watson's research on conditioned responses in animals was used to improve veterinary practice and to develop new products for pets and livestock.
C) Watson was a pioneer in using classical conditioning in advertising campaigns so that consumers would associate emotional responses with particular consumer products.
D) Watson's classical conditioning techniques demonstrated the importance of having employees wear uniforms with the company's logo.

Question

Quizplus · Accepted Answer

Watson was one of the early pioneers of using classical conditioning in advertising, famously using the technique to condition people to associate the emotional response of love with the consumption of chewing gum. This approach was later adopted by many advertisers seeking to associate their products with positive emotional responses in consumers. As a result, Watson's work had a significant impact on American business practices.

John Watson Had a Major Impact Not Only on Psychology