To choose advertising media, a marketing analyst studies the relationship between a consumer's income and the amount spent on restaurant dining. Which variable, consumer's income or dining expenditures, would be the response variable for a least-squares regression equation?
A) consumer's income
B) dining expenditures

Question

Quizplus · Accepted Answer

The variable being studied (dining expenditures) would be the response variable, as it is the dependent variable that is being affected by the independent variable (consumer's income).

To Choose Advertising Media, a Marketing Analyst Studies the Relationship