Differentiation strategy is a type of generic strategy aimed at:
A) clarifying how one product is unlike another in a mass market.
B) mass markets in which a firm offers a combination of cost benefits that appeals to the customers.
C) a portion of the market,called a segment or niche.
D) buying in bulk and selling or repackaging in smaller amounts.

Question

Quizplus · Accepted Answer

Differentiation strategy focuses on making a product distinct from competitors' products in a mass market, emphasizing unique features, quality, or brand image.

Differentiation Strategy Is a Type of Generic Strategy Aimed At