In _____,an advertisement is placed in a magazine,newspaper,radio,billboard,or television and includes an order blank with a phone number,e-mail,or snail-mail address,using which customers can place immediate orders.
A) telemarketing
B) direct response advertising
C) guerilla marketing
D) direct selling

Question

Quizplus · Accepted Answer

Direct response advertising involves placing ads that include an order blank and a way for customers to place immediate orders, such as a phone number or email. This allows for direct and immediate response from potential customers. Telemarketing involves making direct calls to potential customers, guerilla marketing involves unconventional and low-cost tactics to promote a product, and direct selling involves selling products directly to consumers through personal meetings or parties.

In _____,An Advertisement Is Placed in a Magazine,newspaper,radio,billboard,or Television and Includes