In a negotiation,_____ is the second-best outcome identified by the parties to help clarify the value of achieving a successful negotiation.
A)caveat emptor
B)bootstrapping
C)LEED
D)BATNA

Question

Quizplus · Accepted Answer

BATNA stands for Best Alternative To a Negotiated Agreement, which refers to the next best option or alternative for each party if the negotiation fails. Identifying the BATNA helps in assessing the value of achieving a successful negotiation and in making informed decisions during the negotiation process.

In a Negotiation,_____ Is the Second-Best Outcome Identified by the Parties