A customer group that involves large portions of the population is called a
A)niche market.
B)scope of market.
C)parallel competition.
D)mass market.

Name: A customer group that involves large portions of the population is called a A)niche market. B)scope of market. C)parallel competition. D)mass market.
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Question

Quizplus · Accepted Answer

A mass market involves a large group of customers or consumers, usually targeting the general population. It is the opposite of a niche market, which targets a specific subgroup of customers.

A Customer Group That Involves Large Portions of the Population