The use of several different channels to reach your customers,for example,a Web site,direct mail,and traditional retailing is called
A)guerilla marketing.
B)Internet marketing.
C)multichannel marketing.
D)direct sales.

Question

Quizplus · Accepted Answer

Multichannel marketing refers to the use of multiple channels to reach customers, and is increasingly important in today's market where customers expect to have multiple options to interact with a brand or make a purchase. Guerilla marketing is a form of creative and unconventional marketing tactics, while Internet marketing specifically refers to marketing efforts done through online channels. Direct sales typically refer to selling products or services directly to customers without using intermediaries such as retailers.

The Use of Several Different Channels to Reach Your Customers,for