Which of the following direct response advertising forms allows for specific geographic segmentation?
A)Newspapers
B)Magazines
C)National television
D)Home shopping networks

Question

Quizplus · Accepted Answer

Newspapers often allow for specific geographic targeting since they are typically distributed in specific areas or regions. This allows advertisers to tailor their message to a specific audience based on location. Magazines may also offer some level of geographic targeting depending on their distribution, but it is less common than with newspapers. National television and home shopping networks may reach a wide audience but do not typically offer the same level of specific geographic segmentation as newspapers or magazines.

Which of the Following Direct Response Advertising Forms Allows for Specific