What are the advantages of using focus groups in qualitative research?
A)Interaction yields useful information.
B)They are easier to transcribe than interviews.
C)They tend to be easier for the researcher to take notes.
D)They typically consist of four to six individuals.

Question

Quizplus · Accepted Answer

Focus groups allow for interaction among participants, which can lead to more in-depth and nuanced information than individual interviews. Participants can build on each other's responses, provide differing perspectives, and engage in dialogue that can uncover underlying attitudes and beliefs.

What Are the Advantages of Using Focus Groups in Qualitative