Why was the ALS Ice-Bucket Challenge successful in raising funds for the ALS Association?
A)A leading fund-raising firm planned it.
B)ALS was a well-known disease to the public.
C)It involved the participation of celebrities.
D)It used multichannel integrated social media strategies.

Question

Quizplus · Accepted Answer

The ALS Ice-Bucket Challenge was successful in raising funds for the ALS Association because it used multichannel integrated social media strategies. The campaign spread rapidly across social media platforms and involved participants from around the world. The use of hashtags, sharing and tagging encouraged people to participate and donate to the cause. Additionally, the challenge was easily replicable and had a fun, viral element to it, making it appealing to a wide audience. While celebrity involvement was a factor, it was not the only reason for the campaign's success.

Why Was the ALS Ice-Bucket Challenge Successful in Raising Funds