Products purchased only after the consumer has compared competing products in competing stores on the basis of price,quality,style,and color would be classified as _____.
A)business products
B)shopping products
C)specialty products
D)convenience products

Question

Quizplus · Accepted Answer

Shopping products are those that require comparison shopping and are usually more expensive than convenience products. These products are usually classified as items that the consumer is willing to expend more time and effort to acquire, and they are purchased only after the consumer compares competing products in various stores based on several factors, such as price, quality, style, and color.

Products Purchased Only After the Consumer Has Compared Competing Products