To gain a competitive advantage,marketers that utilize integrated marketing communications should always narrow their focus on promotional strategies.

Question

Quizplus · Accepted Answer

Integrated marketing communications involves using a variety of promotional tactics to create a cohesive and consistent message for customers. Instead of focusing solely on one promotional strategy, marketers should aim to use a mix of advertising, public relations, personal selling, and other tactics that work together to reach customers in different ways. By utilizing a range of strategies, marketers can increase the effectiveness of their promotional efforts and gain a competitive advantage.

To Gain a Competitive Advantage,marketers That Utilize Integrated Marketing Communications