Complete the following using the terms listed.
-A(n)_____ relies on personal selling to market an item to wholesalers and retailers in a company's distribution channels.
A)breakeven analysis
B)promotional mix
C)Volume objectives
D)Institutional advertising
E)discount pricing
F)Creative selling
G)Point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)penetration
K)integrated marketing communications
L)cooperative advertising
M)odd pricing

Question

Quizplus · Accepted Answer

A pushing strategy, also known as a push marketing strategy, relies on personal selling to push a product or service to wholesalers and retailers in a company's distribution channels.

Complete the Following Using the Terms Listed