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According to Your Text, Which Are Some of the Issues

Question 53

Multiple Choice

According to your text, which are some of the issues and assumptions marketers face in using social class?


A) Marketers tend to assume that all consumers desire upward social mobility.
B) Marketers tend to assume all consumers want to emulate the behaviours and consumption patterns of those above them in the social-class system.
C) Marketers tend to assume consumers always want to be exposed to advertising.
D) Marketers tend to assume that all consumers desire upward social mobility and that all consumers want to emulate the behaviours and consumption patterns of those above them in the social-class system.

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