Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society.

Name: Other-oriented values reflect a society's view of the appropriate relationships between individuals and groups within that society.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

If the society values collective activity, consumers will look toward others for guidance in purchase decisions and will not respond favorably to promotional appeals to "be an individual."

Other-Oriented Values Reflect a Society's View of the Appropriate Relationships