Before a marketer can successfully launch a brand in a foreign country, several nonverbal communication factors need to be understood. One of these factors is time, and international marketers must understand a culture's overall orientation toward time. This is known as a culture's _____.
A) time meaning
B) time interpretation
C) time perspective
D) time relationship
E) time symbolism

Question

Quizplus · Accepted Answer

A culture's overall orientation toward time is known as its time perspective.

Before a Marketer Can Successfully Launch a Brand in a Foreign