Marketers that wish to expand internationally need to understand a culture's widely held beliefs that affirm what is desirable. To do this, marketers should study _____.
A) laws
B) religions
C) cultural values
D) sanctions
E) edicts

Question

Quizplus · Accepted Answer

Marketers who wish to expand internationally should study cultural values to understand a culture's widely held beliefs that affirm what is desirable.

Marketers That Wish to Expand Internationally Need to Understand a Culture's