A shift from a focus on sensual gratification to abstinence in America would most likely affect _____.
A) the role of price in purchase decisions
B) the types of advertising themes used
C) the complexity of decision rules used in purchase decisions
D) the diffusion of Internet shopping
E) none of the above

Question

Quizplus · Accepted Answer

Ads based on this appeal are generally well received but can cause problems when they go too far.

A Shift from a Focus on Sensual Gratification to Abstinence