The more the purchase and use of an innovation are consistent with the individual's and group's values or beliefs, the more rapid the diffusion.

Name: The more the purchase and use of an innovation are consistent with the individual's and group's values or beliefs, the more rapid the diffusion.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The more compatible the purchase and use of an innovation are consistent with the individual's and group's values or beliefs, the more rapid the diffusion.

The More the Purchase and Use of an Innovation Are