Rayna Provides a Significant Amount of Information to Others Across

Rayna provides a significant amount of information to others across a wide array of products, including durables and nondurables, services, and store type. She can provide information on product quality, sales, usual prices, product availability, store personnel characteristics, and other features of relevance to consumers. Rayna is best described as a(n) _____.

A) opinion leader
B) market maven
C) shopping expert
D) market leader
E) influencer