Zipping, zapping, and muting are simply mechanical ways for consumers to selectively avoid exposure to advertising messages, often referred to as _____.
A) exposure avoidance
B) selective perception,
C) selective interpretation
D) exposure avoidance.
E) ad avoidance

Question

Quizplus · Accepted Answer

Zipping, zapping, and muting are ways to self-select media exposure.

Zipping, Zapping, and Muting Are Simply Mechanical Ways for Consumers