_____ attempts to create an association between a response (e.g., buying a brand) and some outcome (e.g., satisfaction) that serves to reinforce the response.
A) Operant conditioning
B) Iconic rote conditioning
C) Classical conditioning
D) Modeled conditioning
E) Vicarious conditioning

Question

Quizplus · Accepted Answer

Operant conditioning often involves influencing consumers to purchase a specific brand or product.

_____ Attempts to Create an Association Between a Response (E