Which trait reflects an individual difference in consumers' propensity to be biased against the purchase of foreign products?
A) need for affiliation
B) need for uniqueness
C) consumer ethnocentrism
D) agreeableness
E) introversion

Question

Quizplus · Accepted Answer

Consumer ethnocentrism is a global phenomenon, thus also affecting perceptions of American brands doing business in other countries.

Which Trait Reflects an Individual Difference in Consumers' Propensity to Be