Motives that are either unknown to the consumer or are such that he or she is reluctant to admit them are referred to as _____ motives.
A) manifest
B) hidden
C) secondary
D) latent
E) unacceptable

Name: Motives that are either unknown to the consumer or are such that he or she is reluctant to admit them are referred to as _____ motives. A) manifest B) hidden C) secondary D) latent E) unacceptable
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Question

Quizplus · Accepted Answer

Determining latent motives is substantially more complex.

Motives That Are Either Unknown to the Consumer or Are