Which need is activated when one's identity is threatened, motivating the person to protect his or her self-concept and utilize defensive behaviors and attitudes?
A) need for cognition
B) need for expression
C) need for reinforcement
D) need for ego defense
E) need for identity preservation

Question

Quizplus · Accepted Answer

A consumer who feels insecure may rely on well-known brands to avoid any chance of making a socially incorrect purchase.

Which Need Is Activated When One's Identity Is Threatened, Motivating