List the four concerns marketing managers have related to problem recognition.
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Q88: Nominal decision making is sometimes referred to
Q89: Explain what is meant by the term
Q90: A latent problem is one of which
Q91: Approaches to discovering consumer problems include activity
Q92: A consumer's desired state can be influenced
Q93: Two distinct categories of nominal decision making
Q94: Universal problem recognition involves a discrepancy that
Q96: Name and describe the three types of
Q97: Attempts to influence generic problem recognition are
Q98: When a consumer's actual state is perceived
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