What has research revealed regarding consumers' variety-seeking behavior?
A) Once a consumer tries another brand, there is a high probably that he or she will not return to the previous brand.
B) Consumers usually switch to options within the same brand.
C) Consumers are unwilling to switch to options within the brand.
D) Consumers are more likely to become bored on sensory attributes such as taste.
E) Consumers are more likely to become bored with non-sensory attributes such as brand name.

Question

Quizplus · Accepted Answer

Consumers get tired of food items such as cereal, not because they don't like the brand but because, from a sensory (taste) standpoint, they get bored.

What Has Research Revealed Regarding Consumers' Variety-Seeking Behavior