Which type of nominal decision is characterized by a consumer believing that all brands within a given product category are about the same and not attaching much importance to the product category or purchase?
A) routine decision
B) repeat purchase decision
C) secondary decision
D) inconsequential decision
E) indifferent decision

Question

Quizplus · Accepted Answer

In a repeat purchase situation, the consumer believes all brands within a given product category are about the same.

Which Type of Nominal Decision Is Characterized by a Consumer